Fit & Proper

Social networks and online reputation of financial institutions Report

This fifth report prepared jointly by Fit & Proper and aims to analyze analyze the use of social networks by bank customers and the impact (opportunities, weaknesses and challenges) generated in the online reputation of Argentine financial institutions.

A survey of the activity in the social networks of Argentina's financial entities and their followers was carried out, and the global trends and sound practices in the matter were analyzed, as well as the normative of the Central Bank of Argentina (BCRA) and other public information available.

More information about this report can be found on the Zonabancos website:

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